Traditional Marketing Solutions

Strategic Direct was founded in 1993 as a traditional marketing and sales promotion company providing integrated solutions designed to grow business and profits.


Traditional Marketing Solutions

Depending on your needs, we can assist you with one specific or integrate a few. Services include:
• Partnership Marketing
• Sales Incentive Programs (Web or Print)
• Trade Promotions
• Retail Promotions
• Product Sourcing

“Beginning in 1996 and for the next seven years, Strategic Direct designed and managed our annual Trade Promotion Marketing program; a core initiative that supported our regional consumer promotions. Bill and his team consistently did an outstanding job of creating, managing and delivering this complex promotional program.”

H. Baer

General Manager, Fujifilm Consumer Products, USA, Inc. 2005

Partnership Marketing

Identifying and contacting potential promotion partners and then developing and managing those relationships. Partnership Marketing is a special expertise, and we’ve done it successfully for 20 years.

Sales Incentive Programs – Web or Print

Developing customized business-to-business web-based or print based sales incentive and promotion programs including creation and management of the application, award selection and fulfillment.

Trade Promotions

Nearly every company relies on outside sales reps to present and sell their products. Trade promotions are the backbone of that process. We specialize in preparing and executing trade promotions that deliver the results your company requires, more distribution, market share and topline sales growth.

Retail Promotions

Executing manufacturer promotions at the retail level (consumer package goods) incorporating coupons, premiums, sweepstakes and contests (which include all merchandising displays, sell-in materials and post promotion analysis).

Strategic Product Sourcing

Identifying new product options and opportunities, preliminary sourcing and pricing from Far East manufacturing facilities.