About Strategic Direct

About Us

Strategic Direct Since 1990

Founded in 1993, we work with major corporations to develop and execute integrated marketing and promotion strategies and programs.

We’re proud to say that one of our founding clients, Fujfiilm USA, Inc. remains one of our current clients.

For nearly 25 years we’ve enjoyed working with a blue-chip list of clients to plan and execute marketing programs designed to meet their strategic business objectives and requirements.

Our client work had included projects in retail marketing, packaging, consumer product promotions, trade and B2B promotions, web application development, and new product sourcing and development.

This broad experience helps us to cross-pollinate ideas and strategies from one industry to another, delivering innovative client solutions.

When we form a team for your project they always work with these concepts top-of-mind:

  • Creative Thinking and  Solutions
  • Strategically Relevant Marketing
  • Timely Delivery
  • Client Budgets


Years Of Experience

Projects Completed


Who We Are

With a core group of managers and executives, Strategic Direct draws from a pool of seasoned executives to customize the best project team to meet each client’s needs. This assures clients of the best thinking for their specific marketing challenge and delivers remarkable results.

Strategic Direct Team Members

The marketing professionals in Strategic Direct’s core team each have more than 10 years experience in their area of expertise. All are committed to the Strategic Direct approach to business relationships and the client projects we manage.


William P. Breslow

Founder and Principal, Strategic Direct

Bill founded Strategic Direct in 1993. He has more than 30 years of experience in marketing and promotion. His client history covers a wide range of business models and product categories, including solar energy, consumer package goods, retail grocery and consumer durables. He organizes and directs all teams. Prior to forming Strategic Direct, Bill held senior account management positions with strategic sales and promotion agencies including PGM, Inc., Chicago, IL, and Glendinning, Inc. Westport, CT. In addition to running Strategic Direct, Bill is the founder and Principal of TechScholar LLC, and an accomplished metal sculptor – 257sculpture.com. His wife Linda is a painter and they spend their leisure time traveling.


Leah Graygor

Executive Vice President

Leah joined Strategic Direct in 2008. She coordinates project teams, supervises and traffics all major projects and initiatives, coordinates vendors, project timelines, and deliverables. In addition, she coordinates our client related marketing communications programs, copy development and creative web and print projects. Before joining Strategic Direct, Leah was a Senior Project Manager at IMAIRA Digital Media and Learning. Prior to that she worked in advertising sales and ad sales development at PEOPLE magazine in the Time Inc. headquarters in New York City and with the west coast sales branch in Los Angeles and San Francisco.

painter and they spend their leisure time traveling.


Steve Solomon

Business Development

Steve has extensive experience as a senior executive in general management, sales and marketing and a proven track record of building businesses. Steve served as Senior Vice President of Fujifilm USA, Inc., and General Manager of the company’s Recording Media Division, which he grew to the industry leader in high capacity removable storage products. While with Fujifilm, Steve developed key customer relationships and created talented marketing and sales teams recognized as the best in the industry. Prior to joining Fujifilm, Steve held sales, marketing and management positions with Burroughs Corporation, Memorex Corporation, Life Savers and the Oral-B Company.


Stephen Robinson PhD

Director Web Programming / Architecture

Stephen has spent over 15 years developing software and has been working with Strategic Direct since 2005. He supervises web application development, and directs the team in core operating architecture, programming to support robust, high-traffic websites and site security issues. Steve also provides direction and supervision of all activities necessary for our web applications to communicate with other web applications when data exchanges, web services and joint partnerships are necessary. He is a prolific inventor and innovator and has “hands-on” knowledge of every aspect of building software. Stephen holds a PhD in electrical engineering from Durham University, where he focused on artificial intelligence, and was a post-doctoral research fellow at Yale University. He speaks frequently on a variety of technology topics.


Richard Roher

Director of Public Relations

Richard Roher has more than 35 years of experience providing public relations services to U.S. and international companies, with a focus on electronics and technology. His work includes strategic planning for public relations, marketing public relations that support a client’s sales activity and publicity, as well as corporate public relations, internal communications, investor relations and special events. He works with traditional print media, web media and social media. Richard’s clients have included AT&T, Sanyo Corp., L-3 Communications, New England Digital Corp. and tii Network Technologies.


David Fischer

Director, Web Development

David has more than a decade of experience in building complex, database driven web applications. He has been working with Strategic Direct since 2003 and leads our Web Development Team. David has worked with clients across the United States, in addition to building and selling two internet startups. David’s unique skill is identifying the marketing and business requirements of a web project and then designing an elegant, user-friendly technical solution that is within a client’s budget. He is particularly interested in the usability of web applications. David is a frequent speaker on search engine optimization and is an active participant in the national community of internet marketers. He is a Yale graduate.


Belinda Anderton

Manager, Account Services

Belinda is currently located in Sao Paulo, Brazil. She has extensive experience as a digital media consultant specializing in digital marketing services, brand development, SEO, UX, and SEM. Alongside her work with Strategic Direct, she also works on digital marketing for foreign business owners in Brazil. In addition to English, she has full working proficiency in Brazilian Portuguese and also speaks Afrikaans, Spanish, and Zulu.


Kristen Walinksi


Kristin is a freelance writer and the owner of content marketing agency Scribe. Before starting the agency, Kristin served as in-house counsel to a Fortune 200 corporation, was an adjunct faculty member of the University of Richmond School of Law, and was an associate with an Am Law 100 law firm. She earned her law degree from the University of Pennsylvania and her bachelorís degree in English and history, with a concentration in American Studies, from the University of Virginia. In 2004, Kristin was named to Style Weeklyís ìTop 40 Under 40,î and in 2007, she received the Washington Metropolitan Association of Corporate Counselís Community Service Award. Currently, she sits on the board of the Podium Foundation, a nonprofit dedicated to improving the writing and communication skills of middle and high school students.