You know our work for SP+, but you didn't know our name; we're the 10Speed Labs team at Strategic Direct.
Contact UsIn 2008, Rick West asked us to create the first web-based discount parking coupon program for Central Parking in NYC. For over 16 years and four exec team transitions, our US/Americas based developers have updated, re-branded and enhanced the first Central Parking website and we continue to develop and manage the category leading SP+ website, Parking.com. Now we can help you with your web requirements.
“I've worked with Bill and his team for over 20 years. The developers are top-notch and Strategic Direct delivers high quality work on time and on budget.”
Rick WestManaging Member, West FSI
“After joining SP+, I swiftly recognized the quality work provided by 10Speed's team. They became a key vendor in our staff augmentation plans. During the digital transformation of SP+, we relied on 10Speed to help us develop new capabilities and enhance our consumer-facing web presence. Their contributions were instrumental in positioning SP+ as a leader in the parking industry's digital transformation, earning us the title of Innovative Organization of the Year from the National Parking Association.”
Jeff EckerlingChief Growth Officer, SP+
“Bill and his team brought creativity and enthusiasm to our project, never missed a deadline, and stayed on budget.”
Brian WestPresident, Park-N-Go Inc. — Dayton, OH
“We worked with Bill and team when we launched our second lot in Salt Lake City. They handled all our marketing strategy and execution during the launch and beyond.”
G. Mark PaulsonPresident, Park n' Jet Off-Airport Parking
We created the first version of the B2C site as a parking coupon platform. Initially, it was not an ecommerce site but provided essential parking coupon information.
We created the first version of the B2C site as a parking coupon platform. Initially, it was not an ecommerce site but provided essential parking coupon information.
Added a feature to search parking coupons by city and built out the CMS to efficiently manage all Central Parking locations nationally.
Integrated the site with external payment gateways including ParkMobile and Heartland Payment Systems. This completed the strategic transition from a coupon site to a full-fledged e-commerce platform with direct parking purchases and PCI compliance.
Introduced user account support, enabling users to create accounts vs. purchasing as “guests.”
Expanded the platform to support monthly parking sales, allowing users to search locations/pricing and purchase parking for extended periods.
Developed the initial version of mobile apps, and subsequently completely redeveloped a second version to match the website's capabilities, allowing online sales through the app for both Android and iOS platforms.
Created and launched a customer loyalty program providing benefits and discounts to regular customers, stabilizing revenue by building multi-location brand loyalty.
Client directed rebranding to SP+ of the entire site and mobile apps to reflect and support the new brand identity, including links to other SP+ services web applications.
Separated and built out a new corporate website with B2B content and focus.
Developed a Reservations feature allowing for online sale of parking reservations. Implemented a new pricing engine to optimize rates dynamically at any/all locations in real time.
The category leader in consumer facing parking web development and services integration.
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