Strategic Direct develops web applications, sales strategies,
incentive programs and promotional approaches
within the strategic context of each client’s business.

We have worked in most major marketing service categories including retail, consumer promotions, technology, trade promotions and B2B product sales and services.

This experience helps us cross-pollinate ideas and strategies from one industry to another, delivering exciting solutions for our clients.

Strategic Direct draws from its internal resources and an outstanding group of partner firms to create the optimum project team for each client’s needs. This assures clients of the best thinking for their specific marketing challenge and delivers remarkable results.

Strategic Direct project teams always work with these concepts top-of-mind:

• Client Budgets
• Strategically Relevant Marketing
• Timely Delivery
• Creative Thinking

Once assigned, team members stay on the project from beginning to conclusion and always remain available for follow-up and future project enhancements.

Strategic Direct Staff and Affiliates

The marketing professionals in Strategic Direct’s core team each have more than 10 years experience in their area of expertise. All are committed to the Strategic Direct approach to business relationships and the client projects we manage.

William P. Breslow, Founder and Principal, Strategic Direct
Bill Breslow founded Strategic Direct in 1995. He has more than 30 years of experience in marketing and promotion with clients covering a wide range of business models and product categories, including solar energy, consumer package goods, retail grocery, consumer durables (national bedding manufacturer) and more recently the travel, airport parking and parking industry. He organizes and leads all teams.

Prior to forming Strategic Direct, Bill held senior account management positions with strategic sales and promotion agencies including PGM, Inc., Chicago, and Glendinning, Inc. Connecticut.

Steve Solomon, Director of Business Development, Strategic Direct
Steve Solomon has extensive experience as a senior executive in general management, sales and marketing and a proven track record of building businesses.

Steve served as Senior Vice President of Fujifilm USA, Inc., and General Manager of the company’s Recording Media Division, which he grew to the industry leader in high capacity removable storage products. While with Fujifilm, Steve developed key customer relationships and created talented marketing and sales teams recognized as the best in the industry.

Prior to joining Fujifilm, Steve held sales, marketing and management positions with Burroughs Corporation, Memorex Corporation, Life Savers and the Oral-B Company.

Anna Brice, Director of Account Services, Strategic Direct
Anna joined Strategic Direct in 2008 and manages client relationships and program processes. She has more than 25 years of experience in promotion implementation, brand building and new business development and client services, as well as brand, product and overall marketing management.

Before joining Strategic Direct Anna held senior marketing management positions at Fujifilm U.S.A., where she received a Bronze Award Image of Excellence; Sony Electronics, where she represented the company on The Tape Council and received an Outstanding Achievement Award; GoDaddy and Skyline Travel.

Leah Graygor, Marketing Services Manager, Strategic Direct
Leah joined Strategic Direct in 2008 and is responsible for creating and distributing marketing communications for clients, administering client email initiatives and creating HTML pages using customized CMS programs. She is also a project manager.

Leah came to us after working as a senior project manager at IMAIRA Digital Media and Learning. Prior to that she worked in a series of progressively responsible positions in sales and marketing at People magazine.

Floyd Rappy, Creative Director –Corporate Communications, Branding and Web Design
Floyd has been associated with Strategic Direct since 2008. He leads his own award-winning design group which has been in business over 25 years. He supervises all design and creative projects including brochures, web sites, corporate communications and corporate branding and imaging.

Floyd has both industry and agency experience, with clients including Microsoft, eBay, iVillage, tii Network Technologies, Central Parking, Clear Channel Communications and Commonwealth Business Media among many others. His work combines innovative ideas with insightful strategic thinking, design excellence and technical expertise to deliver marketing solutions that work.

Floyd has taught courses in design, drawing, painting and calligraphy at institutions including New York University.

David Fischer, Director, Web Development
David has more than a decade of experience in building complex, database driven web applications. He has been working with Strategic Direct since 2003 and leads our Web Development Team. David has worked with clients across the United States, in addition to building and selling two internet startups.

David’s unique skill is identifying the marketing and business requirements of a web project and then designing an elegant, user-friendly technical solution that is within a client’s budget. He is particularly interested in the usability of web applications. David is a frequent speaker on search engine optimization and is an active participant in the national community of internet marketers. He is a Yale graduate.

Stephen Robinson PhD, Director Web Programming / Architecture
Stephen has spent over 15 years developing software and has been working with Strategic Direct since 2005.

He supervises web application development, and directs the team in core operating architecture, programming to support robust, high-traffic websites and site security issues. Steve also provides direction and supervision of all activities necessary for our web applications to communicate with other web applications when data exchanges, web services and joint partnerships are necessary.

He is a prolific inventor and innovator and has “hands-on” knowledge of every aspect of building software. He has led teams of up to 10 people on multi-year projects for clients in a range of industries, including a mission-critical contract management system for NetJets, Inc.

Stephen holds a PhD in electrical engineering from Durham University, where he focused on artificial intelligence, and was a post-doctoral research fellow at Yale University. He speaks frequently on a variety of technology topics.

Jude Jussim, Strategic Planning / Sr. Copywriter
Jude has worked intensively with Strategic Direct since 2009. She has more than 30 years experience in management, marketing and operations and has been achieving marketing results for B2B clients since 1999.

Her work includes positioning, messaging, and developing powerful and effective copy for websites; brochures, sell sheets, and postcards; print and email newsletters; white papers and articles.

Her clients have included Pitney Bowes, DoubleClick, Return Path, Intrasphere Technologies and Visser Software and most recently, TechScholar sales training projects for Fujifilm, HP and Brother International.

Richard Roher, Director of Public Relations
Richard Roher has more than 35 years of experience providing public relations services to U.S. and international companies, with a focus on electronics and technology.

His work includes strategic planning for public relations, marketing public relations that support a client’s sales activity and publicity, as well as corporate public relations, internal communications, investor relations and special events.

He works with traditional print media, web media and social media as appropriate to the client and project. He and his team have first-name familiarity with many reporters, bloggers and analysts covering the B2B space.

Richard’s clients have included AT&T, Sanyo Corp., L-3 Communications, New England Digital Corp. and tii Network Technologies.