The possibilities of the web change almost daily.
To take full advantage you need to make a
serious commitment to your web presence—the same
commitment you would put into building a new retail store
or hiring a top-level executive.

Strategic Thinking: Key to Successful Applications

The hardest part of the effort happens up front—long before the programming starts.

The challenge? To define exactly what a website application should do and how it will fit with your business. This marketing-driven business development effort demands strategic thinking and marketing expertise as well as design and programming skills.

Strategic Direct starts the planning by exploring your larger strategy and web-related business processes.

Throughout the process we:

• Guide you in making choices that will achieve your business goals and a good strategic investment.
• Give you the information you need to make informed decisions among relevant technology options
• Help you avoid technological bells and whistles that won’t make a difference

Comprehensive Services

Strategic Direct coordinates and manages the entire application planning and development project, and makes sure you are prepared to realize maximum benefit from it. We:

Define objectives and requirements: Determining how the web fits into your overall marketing strategy and what business information you need from your web applications

Create structure and content, including determining web architecture and design

Develop applications and the website: Designing and building applications, creating databases, implementing e-commerce and content management systems, assuring website security and user privacy and creating systems for web operations and maintenance.

Market and promote: Optimizing the site for organic search engine marketing, and creating paid search campaigns if appropriate

Our applications adhere to best practices and are designed for day-to-day management by the client.

We deliver your project on budget and on time.

As your business grows and technology evolves, we will be there to make sure your web presence continues to enhance and support your business objectives.