We revel in starting the solution process by
cross-pollinating ideas between different product categories
and promotion tactics.

Objectives, Strategies and Tactics

Some of our most effective work has included:

• Applying a consumer package goods marketing technique to  bedding and mattresses
• Using an approach from children’s toys to launch a sales incentive program
• Using stealth marketing announcements to sales reps, to keep sales incentive program awareness at the highest possible levels.

Strategic Direct projects typically are either:

• Tactical and Effective:  A straightforward solution easily developed within a defined budget.
• Strategic and Game Changing: A broader solution involving a menu of tactics that can be woven into a strategic plan based on client approval and budget availability.

Together, we move from challenge to project definition. Either way the client knows upfront what the objectives, strategy and tactics are, what the project will cost (budget parameters and budgeting options) and what results are expected.