StrategicDirect :: Marketing Promotions & Consulting, Inc.
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Welcome

When a description becomes a cliché it’s time to find a better description.
Strategic Direct was established in 1994 to provide comprehensive strategic marketing services to a select group of clients in varied business and product categories.

Our strength comes from the depth of our resources, and the ability to access the best thinking required to meet our clients’ marketing challenges.
Our success is based on defining those challenges, creating strategically elegant solutions, and implementing them with flawless tactical precision, within budget and with comprehensive client service.
Our challenge is to find more marketing challenges; we look forward to hearing yours.
 
Copyright Strategic Direct Promotions & Consulting, Inc, 2006
257 Kitchawan Road, South Salem, NY 10590 +Ph:(914) 533-6313 + Fax: (914) 533-2241 + Contact

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Strategic Direct has a core team each of whom has 10+ years of experience in their area of expertise.

Once a client project is defined a team is formed. The team approach assures clients of the best thinking for their specific marketing challenge.

This project staffing concept is time tested and delivers remarkable results on both large and small project assignments.

Project management teams always work with these concepts top-of-mind:

StrategicDirect Client Budgets StrategicDirect Strategically Relevant Marketing
StrategicDirect Timely Delivery StrategicDirect Creative Thinking

Once assigned, team members stay on the project from beginning to conclusion and always remain available for future project enhancements, contributions and consultations.

The days of “Ready-Fire-Aim” marketing are long gone. Competition is fierce. Consumers and customers are less loyal. Budgets are tight.

Clients require comprehensive solutions that take into account all marketing options and utilize the selected ones effectively and efficiently.

The solutions need to be very creative, but just as importantly they need to be based on rock solid thinking, approved budgets and carefully planned executions.

Listening:
It is the most important part of our process. We want to know every facet of the marketing challenge you face. We’ll ask you questions and question your answers. We’ll want to learn as much we can about your marketing needs in the shortest possible time.

Project Development: Objectives, Strategy and Tactics
Typically the Project Development process has one of two characteristics, either a straightforward tactical solution easily developed within a defined budget; or a broader solution involving a “menu” of tactics that can be woven into a strategic plan based on client approval and budget development. Either way clients know upfront what the Objectives, Strategy and Tactics are for the solution, the budget parameters and options, and the expected results.

Project Execution:
Once the plan is approved we execute with all the resources you’d expect from a large agency, but with a small agency’s attention to detail. Using the digital resources available in a “flat world” we work to deliver every component your project will require, with the highest level of professional expertise; sparkling copy, exciting design (print or web), web applications that are intuitively simple to use, PR programs that get you noticed, and nearly any facet of a marketing discipline that your project requires.

Most importantly, if we don’t think we can provide the absolute best resources or deliverable we will tell you so and help you source a vendor who can.

Most of our work is covered by Non-Disclosure Agreements which restrict publication of project details. The logos on this page represent clients who have benefited from work by Strategic Direct team members. The work descriptions incorporate all facets of project execution including conception, copy, design (print and web), production (PDF and print - as required), etc. Detailed descriptions and references are available upon request and in a personal presentation.

Partnership Marketing

* Partner identification, contact, relationship development and management for joint marketing and promotion programs.

Sales Incentive Programs – Web Based

* Application development of a manufacturer sponsored business to business web based sales incentive and promotion program with active membership of 1,000+ dealer/distributor sales reps. Ongoing management of the application, award selection and fulfillment.

Sales Incentive Programs – Print Based

* Program design and production of all materials required for a comprehensive business to business sales incentive program including premiums printed catalogs and award fulfillment. Program(s) launched three times per year to a user base of 800+ sales reps.

Strategic Product Sourcing

* Identification of new product options and opportunities, preliminary sourcing and costing from Far East manufacturing facilities.

Retail Promotions

* Manufacturer promotions (consumer package goods) executed at retail, incorporating coupons, premiums, sweepstakes, and contests (which include all merchandising displays, sell-in materials and post promotion analysis).

Direct Mail

* Strategic planning, creative development, mailing execution, follow-up analysis and plan adjustment as required.

Please tell us.
Listening to your marketing challenges is often the most enjoyable aspect of a new client relationship.

We revel in starting the solution process with cross-pollinated ideas from other product categories and business models – a well known consumer package goods marketing technique applied to the bedding and mattress category; children’s toys used to launch a sales incentive program, stealth marketing announcements to sales reps designed to keep sales incentive program awareness at the highest possible levels.

Tell us about your marketing challenges and we’ll let you know how we can help!